Dario Franchitti Highest-Paid Racing driver in the World

  • By Carol Kearney
  • Edinburgh
  • Last updated on

Dario Franchitti
Dario Franchitti led People With Money’s annual list of the “100 highest paid racing drivers” released on Tuesday.

It's been a rough year for the racing driver, but at least he has his millions of dollars to ease the pain. 50-year-old Dario Franchitti has taken the No. 1 spot on People With Money’s top 10 highest-paid racing drivers for 2024 with an estimated $58 million in combined earnings.

UPDATE 24/04/2024 : This story seems to be false. (read more)

Dario Franchitti tops annual list of highest-paid racing drivers

In 2021 it looked like the racing driver’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Tuesday (April 23) that Franchitti is the highest-paid racing driver in the world, pulling in an astonishing $58 million between March 2023 and March 2024, a nearly $30 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Scottish racing driver has an estimated net worth of $185 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Franchitti Burger” chain) in Edinburgh, a Football Team (the “Bathgate Angels”), has launched his own brand of Vodka (Pure Wonderfranchitti - Scotland), and is tackling the juniors market with a top-selling perfume (With Love from Dario) and a fashion line called “Dario Franchitti Seduction”.

The ranking is significant for many Dario fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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