Alain Prost Highest-Paid Racing driver in the World

By Carol Kearney
Paris
Last updated on April 5, 2025

Alain Prost led People With Money’s annual list of the “100 highest paid racing drivers” released on Friday.

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It's been a rough year for the racing driver, but at least he has his millions of dollars to ease the pain. 70-year-old Alain Prost has taken the No. 1 spot on People With Money’s top 10 highest-paid racing drivers for 2025 with an estimated $58 million in combined earnings.

UPDATE 05/04/2025 : This story seems to be false. (read more)

Alain Prost tops annual list of highest-paid racing drivers

In 2022 it looked like the racing driver’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Friday (April 4) that Prost is the highest-paid racing driver in the world, pulling in an astonishing $58 million between March 2024 and March 2025, a nearly $30 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The French racing driver has an estimated net worth of $185 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Prost Burger” chain) in Paris, a Football Team (the “Lorette Angels”), has launched his own brand of Vodka (Pure Wonderprost - France), and is tackling the juniors market with a top-selling perfume (With Love from Alain) and a fashion line called “Alain Prost Seduction”.

The ranking is significant for many Alain fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.