Alena Gerber Highest-Paid Model in the World

By Carol Kearney
Berlin
Last updated on April 8, 2025

Alena Gerber led People With Money’s annual list of the “100 highest paid models” released on Monday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 35-year-old Alena Gerber has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $46 million in combined earnings.

UPDATE 08/04/2025 : This story seems to be false. (read more)

Alena Gerber tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Monday (April 7) that Gerber is the highest-paid model in the world, pulling in an astonishing $46 million between March 2024 and March 2025, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The German model-actress has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Gerber Burger” chain) in Berlin, a Football Team (the “Baden-Württemberg Angels”), has launched her own brand of Vodka (Pure Wondergerber - Germany), and is tackling the juniors market with a top-selling perfume (With Love from Alena) and a fashion line called “Alena Gerber Seduction”.

The ranking is significant for many Alena fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.