Alex Ferguson Highest-Paid Coach in the World

  • By Carol Kearney
  • Edinburgh
  • Last updated on

Alex Ferguson
Alex Ferguson led People With Money’s annual list of the “100 highest paid coaches” released on Tuesday.
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It's been a rough year for the coach, but at least he has his millions of dollars to ease the pain. 82-year-old Alex Ferguson has taken the No. 1 spot on People With Money’s top 10 highest-paid coaches for 2024 with an estimated $46 million in combined earnings.

UPDATE 24/04/2024 : This story seems to be false. (read more)

Alex Ferguson tops annual list of highest-paid coaches

In 2021 it looked like the coach’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Tuesday (April 23) that Ferguson is the highest-paid coach in the world, pulling in an astonishing $46 million between March 2023 and March 2024, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Scottish coach-footballer has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Ferguson Burger” chain) in Edinburgh, a Football Team (the “Glasgow Angels”), has launched his own brand of Vodka (Pure Wonderferguson - Scotland), and is tackling the juniors market with a top-selling perfume (With Love from Alex) and a fashion line called “Alex Ferguson Seduction”.

The ranking is significant for many Alex fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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