Behati Prinsloo Highest-Paid Model in the World

  • By Carol Kearney
  • Windhoek
  • Last updated on

Behati Prinsloo
Behati Prinsloo led People With Money’s annual list of the “100 highest paid models” released on Saturday.

It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 35-year-old Behati Prinsloo has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2024 with an estimated $82 million in combined earnings.

UPDATE 22/12/2024 : This story seems to be false. (read more)

Behati Prinsloo tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Saturday (December 21) that Prinsloo is the highest-paid model in the world, pulling in an astonishing $82 million between November 2023 and November 2024, a nearly $50 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Namibian model has an estimated net worth of $245 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Prinsloo Burger” chain) in Windhoek, a Football Team (the “Grootfontein Angels”), has launched her own brand of Vodka (Pure Wonderprinsloo - Namibia), and is tackling the juniors market with a top-selling perfume (With Love from Behati) and a fashion line called “Behati Prinsloo Seduction”.

The ranking is significant for many Behati fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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