Björn Borg Highest-Paid Tennis player in the World

  • By Carol Kearney
  • Stockholm
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Björn Borg
Björn Borg led People With Money’s annual list of the “100 highest paid tennis players” released on Sunday.
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It's been a rough year for the tennis player, but at least he has his millions of dollars to ease the pain. 68-year-old Björn Borg has taken the No. 1 spot on People With Money’s top 10 highest-paid tennis players for 2024 with an estimated $58 million in combined earnings.

UPDATE 23/12/2024 : This story seems to be false. (read more)

Björn Borg tops annual list of highest-paid tennis players

In 2022 it looked like the tennis player’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Sunday (December 22) that Borg is the highest-paid tennis player in the world, pulling in an astonishing $58 million between November 2023 and November 2024, a nearly $30 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Swedish tennis player has an estimated net worth of $185 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Borg Burger” chain) in Stockholm, a Football Team (the “Stockholm Angels”), has launched his own brand of Vodka (Pure Wonderborg - Sweden), and is tackling the juniors market with a top-selling perfume (With Love from Björn) and a fashion line called “Björn Borg Seduction”.

The ranking is significant for many Björn fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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