Björn Borg Highest-Paid Tennis player in the World
- By Carol Kearney
- Stockholm
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It's been a rough year for the tennis player, but at least he has his millions of dollars to ease the pain. 67-year-old Björn Borg has taken the No. 1 spot on People With Money’s top 10 highest-paid tennis players for 2024 with an estimated $58 million in combined earnings.
UPDATE 19/04/2024 : This story seems to be false. (read more)
Björn Borg tops annual list of highest-paid tennis players
In 2021 it looked like the tennis player’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Thursday (April 18) that Borg is the highest-paid tennis player in the world, pulling in an astonishing $58 million between March 2023 and March 2024, a nearly $30 million lead over his closest competition.
People With Money’s factors
In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.
The Swedish tennis player has an estimated net worth of $185 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Borg Burger” chain) in Stockholm, a Football Team (the “Stockholm Angels”), has launched his own brand of Vodka (Pure Wonderborg - Sweden), and is tackling the juniors market with a top-selling perfume (With Love from Björn) and a fashion line called “Björn Borg Seduction”.
The ranking is significant for many Björn fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.
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