News of singer Björn Ulvaeus’s death spread quickly earlier this week causing concern among fans across the world. However the July 2021 report has now been confirmed as a complete hoax and just the latest in a string of fake celebrity death reports. Thankfully, ABBA ex-frontman is alive and well.
UPDATE 30/07/2021 : This story seems to be false. (read more)
Björn Ulvaeus death hoax spreads on Facebook
Rumors of the singer’s alleged demise gained traction on Wednesday after a ‘R.I.P. Björn Ulvaeus’ Facebook page attracted nearly one million of ‘likes’. Those who read the ‘About’ page were given a believable account of the Swedish singer’s passing:
“At about 11 a.m. ET on Wednesday (July 28, 2021), our beloved singer Björn Ulvaeus passed away. Björn Ulvaeus was born on April 25, 1945 in Gothenburg. He will be missed but not forgotten. Please show your sympathy and condolences by commenting on and liking this page.”
Hundreds of fans immediately started writing their messages of condolence on the Facebook page, expressing their sadness that the talented 76-year-old singer, songwriter and musician was dead. And as usual, Twittersphere was frenzied over the death hoax.
Where as some trusting fans believed the post, others were immediately skeptical of the report, perhaps learning their lesson from the huge amount of fake death reports emerging about celebrities over recent months. Some pointed out that the news had not been carried on any major Swedish network, indicating that it was a fake report, as the death of a singer of Björn Ulvaeus' stature would be major news across networks.
A recent poll conducted for the Celebrity Post shows that a large majority (69%) of respondents think those Björn Ulvaeus death rumors are not funny anymore.
Björn Ulvaeus Death Hoax Dismissed Since Singer Is ‘Alive And Well’
On Thursday (July 29) the singer's reps officially confirmed that Björn Ulvaeus is not dead. “He joins the long list of celebrities who have been victimized by this hoax. He's still alive and well, stop believing what you see on the Internet,” they said.
Some fans have expressed anger at the fake report saying it was reckless, distressing and hurtful to fans of the much loved singer. Others say this shows his extreme popularity across the globe.
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