Carlos Santana Highest-Paid Guitarist in the World

  • By Carol Kearney
  • Mexico City
  • Last updated on

Carlos Santana
Carlos Santana led People With Money’s annual list of the “100 highest paid guitarists” released on Monday.

It's been a rough year for the guitarist, but at least he has his millions of dollars to ease the pain. 77-year-old Carlos Santana has taken the No. 1 spot on People With Money’s top 10 highest-paid guitarists for 2024 with an estimated $75 million in combined earnings.

UPDATE 05/11/2024 : This story seems to be false. (read more)

Carlos Santana tops annual list of highest-paid guitarists

In 2022 it looked like the guitarist’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Monday (November 4) that Santana is the highest-paid guitarist in the world, pulling in an astonishing $75 million between October 2023 and October 2024, a nearly $40 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Mexican guitarist has an estimated net worth of $215 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Santana Burger” chain) in Mexico City, a Football Team (the “Autlán de Navarro Angels”), has launched his own brand of Vodka (Pure Wondersantana - Mexico), and is tackling the juniors market with a top-selling perfume (With Love from Carlos) and a fashion line called “Carlos Santana Seduction”.

The ranking is significant for many Carlos fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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