Dale Earnhardt, Jr. Highest-Paid Racing driver in the World

  • By Carol Kearney
  • Washington
  • Last updated on

Dale Earnhardt, Jr.
Dale Earnhardt, Jr. led People With Money’s annual list of the “100 highest paid racing drivers” released on Wednesday.

It's been a rough year for the racing driver, but at least he has his millions of dollars to ease the pain. 50-year-old Dale Earnhardt, Jr. has taken the No. 1 spot on People With Money’s top 10 highest-paid racing drivers for 2024 with an estimated $46 million in combined earnings.

UPDATE 21/11/2024 : This story seems to be false. (read more)

Dale Earnhardt, Jr. tops annual list of highest-paid racing drivers

In 2022 it looked like the racing driver’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Wednesday (November 20) that Earnhardt is the highest-paid racing driver in the world, pulling in an astonishing $46 million between October 2023 and October 2024, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American racing driver has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Earnhardt Burger” chain) in Washington, a Football Team (the “Kannapolis Angels”), has launched his own brand of Vodka (Pure Wonderearnhardt - US), and is tackling the juniors market with a top-selling perfume (With Love from Dale) and a fashion line called “Dale Earnhardt, Jr. Seduction”.

The ranking is significant for many Dale fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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