David Alaba Highest-Paid Footballer in the World

By Carol Kearney
Canberra
Last updated on May 21, 2025

David Alaba led People With Money’s annual list of the “100 highest paid footballers” released on Tuesday.

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It's been a rough year for the footballer, but at least he has his millions of dollars to ease the pain. 32-year-old David Alaba has taken the No. 1 spot on People With Money’s top 10 highest-paid footballers for 2025 with an estimated $82 million in combined earnings.

UPDATE 21/05/2025 : This story seems to be false. (read more)

David Alaba tops annual list of highest-paid footballers

In 2022 it looked like the footballer’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Tuesday (May 20) that Alaba is the highest-paid footballer in the world, pulling in an astonishing $82 million between April 2024 and April 2025, a nearly $50 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Australian footballer has an estimated net worth of $245 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Alaba Burger” chain) in Canberra, a Football Team (the “Vienna Angels”), has launched his own brand of Vodka (Pure Wonderalaba - Australia), and is tackling the juniors market with a top-selling perfume (With Love from David) and a fashion line called “David Alaba Seduction”.

The ranking is significant for many David fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.