Devon Aoki Highest-Paid Model in the World

  • By Carol Kearney
  • Washington
  • Last updated on

Devon Aoki
Devon Aoki led People With Money’s annual list of the “100 highest paid models” released on Wednesday.
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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 43-year-old Devon Aoki has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2026 with an estimated $58 million in combined earnings.

UPDATE 05/02/2026 : This story seems to be false. (read more)

Devon Aoki tops annual list of highest-paid models

In 2023 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Wednesday (February 4) that Aoki is the highest-paid model in the world, pulling in an astonishing $58 million between January 2025 and January 2026, a nearly $30 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American model-actress has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Aoki Burger” chain) in Washington, a Football Team (the “New York Angels”), has launched her own brand of Vodka (Pure Wonderaoki - US), and is tackling the juniors market with a top-selling perfume (With Love from Devon) and a fashion line called “Devon Aoki Seduction”.

The ranking is significant for many Devon fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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