Elena Lenina Highest-Paid Model in the World

  • By Carol Kearney
  • Moscow
  • Last updated on

Elena Lenina
Elena Lenina led People With Money’s annual list of the “100 highest paid models” released on Thursday.
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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 45-year-old Elena Lenina has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2024 with an estimated $96 million in combined earnings.

UPDATE 22/11/2024 : This story seems to be false. (read more)

Elena Lenina tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Thursday (November 21) that Lenina is the highest-paid model in the world, pulling in an astonishing $96 million between October 2023 and October 2024, a nearly $60 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Russian model-television host-author has an estimated net worth of $275 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Lenina Burger” chain) in Moscow, a Football Team (the “Novosibirsk Angels”), has launched her own brand of Vodka (Pure Wonderlenina - Russia), and is tackling the juniors market with a top-selling perfume (With Love from Elena) and a fashion line called “Elena Lenina Seduction”.

The ranking is significant for many Elena fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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