Eliana Highest-Paid Television host in the World
- By Carol Kearney
- Brasília
- Last updated on
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It's been a rough year for the television host, but at least she has her millions of dollars to ease the pain. 52-year-old Eliana has taken the No. 1 spot on People With Money’s top 10 highest-paid television hosts for 2025 with an estimated $96 million in combined earnings.
UPDATE 05/12/2025 : This story seems to be false. (read more)
Eliana tops annual list of highest-paid television hosts
In 2023 it looked like the television host’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Thursday (December 4) that Eliana is the highest-paid television host in the world, pulling in an astonishing $96 million between November 2024 and November 2025, a nearly $60 million lead over her closest competition.
People With Money’s factors
In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.
The Brazilian television host-actress-business woman-singer has an estimated net worth of $275 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Eliana Burger” chain) in Brasília, a Football Team (the “São Paulo Angels”), has launched her own brand of Vodka (Pure Wondereliana - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from Eliana) and a fashion line called “Eliana Seduction”.
The ranking is significant for many Eliana fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.
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