Enrique Ponce Highest-Paid Bullfighter in the World

  • By Carol Kearney
  • Madrid
  • Last updated on

Enrique Ponce
Enrique Ponce led People With Money’s annual list of the “100 highest paid bullfighters” released on Tuesday.
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It's been a rough year for the bullfighter, but at least he has his millions of dollars to ease the pain. 53-year-old Enrique Ponce has taken the No. 1 spot on People With Money’s top 10 highest-paid bullfighters for 2024 with an estimated $46 million in combined earnings.

UPDATE 25/12/2024 : This story seems to be false. (read more)

Enrique Ponce tops annual list of highest-paid bullfighters

In 2022 it looked like the bullfighter’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Tuesday (December 24) that Ponce is the highest-paid bullfighter in the world, pulling in an astonishing $46 million between November 2023 and November 2024, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Spanish bullfighter has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Ponce Burger” chain) in Madrid, a Football Team (the “Chiva Angels”), has launched his own brand of Vodka (Pure Wonderponce - Spain), and is tackling the juniors market with a top-selling perfume (With Love from Enrique) and a fashion line called “Enrique Ponce Seduction”.

The ranking is significant for many Enrique fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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