Erin Heatherton Highest-Paid Model in the World

By Carol Kearney
Washington
Last updated on April 12, 2025

Erin Heatherton led People With Money’s annual list of the “100 highest paid models” released on Friday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 36-year-old Erin Heatherton has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $46 million in combined earnings.

UPDATE 12/04/2025 : This story seems to be false. (read more)

Erin Heatherton tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Friday (April 11) that Heatherton is the highest-paid model in the world, pulling in an astonishing $46 million between March 2024 and March 2025, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American model has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Heatherton Burger” chain) in Washington, a Football Team (the “Skokie Angels”), has launched her own brand of Vodka (Pure Wonderheatherton - US), and is tackling the juniors market with a top-selling perfume (With Love from Erin) and a fashion line called “Erin Heatherton Seduction”.

The ranking is significant for many Erin fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.