Eunice Barber Highest-Paid Athlete in the World

By Carol Kearney
Paris
Last updated on June 22, 2025

Eunice Barber led People With Money’s annual list of the “100 highest paid athletes” released on Saturday.

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It's been a rough year for the athlete, but at least she has her millions of dollars to ease the pain. 50-year-old Eunice Barber has taken the No. 1 spot on People With Money’s top 10 highest-paid athletes for 2025 with an estimated $58 million in combined earnings.

UPDATE 22/06/2025 : This story seems to be false. (read more)

Eunice Barber tops annual list of highest-paid athletes

In 2022 it looked like the athlete’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Saturday (June 21) that Barber is the highest-paid athlete in the world, pulling in an astonishing $58 million between May 2024 and May 2025, a nearly $30 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The French athlete has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Barber Burger” chain) in Paris, a Football Team (the “Freetown Angels”), has launched her own brand of Vodka (Pure Wonderbarber - France), and is tackling the juniors market with a top-selling perfume (With Love from Eunice) and a fashion line called “Eunice Barber Seduction”.

The ranking is significant for many Eunice fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.