Fonsi Nieto Highest-Paid Athlete in the World

By Carol Kearney
Madrid
Last updated on March 15, 2025

Fonsi Nieto led People With Money’s annual list of the “100 highest paid athletes” released on Friday.

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It's been a rough year for the athlete, but at least he has his millions of dollars to ease the pain. 46-year-old Fonsi Nieto has taken the No. 1 spot on People With Money’s top 10 highest-paid athletes for 2025 with an estimated $75 million in combined earnings.

UPDATE 15/03/2025 : This story seems to be false. (read more)

Fonsi Nieto tops annual list of highest-paid athletes

In 2022 it looked like the athlete’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Friday (March 14) that Nieto is the highest-paid athlete in the world, pulling in an astonishing $75 million between February 2024 and February 2025, a nearly $40 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Spanish athlete has an estimated net worth of $215 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Nieto Burger” chain) in Madrid, a Football Team (the “Madrid Angels”), has launched his own brand of Vodka (Pure Wondernieto - Spain), and is tackling the juniors market with a top-selling perfume (With Love from Fonsi) and a fashion line called “Fonsi Nieto Seduction”.

The ranking is significant for many Fonsi fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.