Gisele Bündchen Highest-Paid Model in the World

By Carol Kearney
Brasília
Last updated on March 31, 2025

Gisele Bündchen led People With Money’s annual list of the “100 highest paid models” released on Sunday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 44-year-old Gisele Bündchen has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $82 million in combined earnings.

UPDATE 31/03/2025 : This story seems to be false. (read more)

Gisele Bündchen tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Sunday (March 30) that Bündchen is the highest-paid model in the world, pulling in an astonishing $82 million between March 2024 and March 2025, a nearly $50 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Brazilian model has an estimated net worth of $245 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Bündchen Burger” chain) in Brasília, a Football Team (the “Horizontina Angels”), has launched her own brand of Vodka (Pure Wonderbündchen - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from Gisele) and a fashion line called “Gisele Bündchen Seduction”.

The ranking is significant for many Gisele fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.