Irina Shayk Highest-Paid Model in the World

  • By Carol Kearney
  • Moscow
  • Last updated on

Irina Shayk
Irina Shayk led People With Money’s annual list of the “100 highest paid models” released on Monday.
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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 40-year-old Irina Shayk has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2026 with an estimated $58 million in combined earnings.

UPDATE 04/08/2026 : This story seems to be false. (read more)

Irina Shayk tops annual list of highest-paid models

In 2024 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Monday (August 3) that Shayk is the highest-paid model in the world, pulling in an astonishing $58 million between July 2025 and July 2026, a nearly $30 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Russian model has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Shayk Burger” chain) in Moscow, a Football Team (the “Yemanzhelinsk Angels”), has launched her own brand of Vodka (Pure Wondershayk - Russia), and is tackling the juniors market with a top-selling perfume (With Love from Irina) and a fashion line called “Irina Shayk Seduction”.

The ranking is significant for many Irina fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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