Isaac Cuenca Highest-Paid Footballer in the World

  • By Carol Kearney
  • Madrid
  • Last updated on

Isaac Cuenca
Isaac Cuenca led People With Money’s annual list of the “100 highest paid footballers” released on Wednesday.
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It's been a rough year for the footballer, but at least he has his millions of dollars to ease the pain. 33-year-old Isaac Cuenca has taken the No. 1 spot on People With Money’s top 10 highest-paid footballers for 2024 with an estimated $75 million in combined earnings.

UPDATE 21/11/2024 : This story seems to be false. (read more)

Isaac Cuenca tops annual list of highest-paid footballers

In 2022 it looked like the footballer’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Wednesday (November 20) that Cuenca is the highest-paid footballer in the world, pulling in an astonishing $75 million between October 2023 and October 2024, a nearly $40 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Spanish footballer has an estimated net worth of $215 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Cuenca Burger” chain) in Madrid, a Football Team (the “Reus Angels”), has launched his own brand of Vodka (Pure Wondercuenca - Spain), and is tackling the juniors market with a top-selling perfume (With Love from Isaac) and a fashion line called “Isaac Cuenca Seduction”.

The ranking is significant for many Isaac fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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