Joachim Löw Highest-Paid Coach in the World

By Carol Kearney
Berlin
Last updated on May 23, 2025

Joachim Löw led People With Money’s annual list of the “100 highest paid coaches” released on Thursday.

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It's been a rough year for the coach, but at least he has his millions of dollars to ease the pain. 65-year-old Joachim Löw has taken the No. 1 spot on People With Money’s top 10 highest-paid coaches for 2025 with an estimated $46 million in combined earnings.

UPDATE 23/05/2025 : This story seems to be false. (read more)

Joachim Löw tops annual list of highest-paid coaches

In 2022 it looked like the coach’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Thursday (May 22) that Löw is the highest-paid coach in the world, pulling in an astonishing $46 million between April 2024 and April 2025, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The German coach has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Löw Burger” chain) in Berlin, a Football Team (the “Schönau Angels”), has launched his own brand of Vodka (Pure Wonderlöw - Germany), and is tackling the juniors market with a top-selling perfume (With Love from Joachim) and a fashion line called “Joachim Löw Seduction”.

The ranking is significant for many Joachim fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.