Jon Kortajarena Highest-Paid Model in the World

  • By Carol Kearney
  • Madrid
  • Last updated on

Jon Kortajarena
Jon Kortajarena led People With Money’s annual list of the “100 highest paid models” released on Sunday.

It's been a rough year for the model, but at least he has his millions of dollars to ease the pain. 39-year-old Jon Kortajarena has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2024 with an estimated $82 million in combined earnings.

UPDATE 23/12/2024 : This story seems to be false. (read more)

Jon Kortajarena tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Sunday (December 22) that Kortajarena is the highest-paid model in the world, pulling in an astonishing $82 million between November 2023 and November 2024, a nearly $50 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Spanish model has an estimated net worth of $245 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Kortajarena Burger” chain) in Madrid, a Football Team (the “Bilbao Angels”), has launched his own brand of Vodka (Pure Wonderkortajarena - Spain), and is tackling the juniors market with a top-selling perfume (With Love from Jon) and a fashion line called “Jon Kortajarena Seduction”.

The ranking is significant for many Jon fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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