José Loreto Highest-Paid Actor in the World

  • By Carol Kearney
  • Brasília
  • Last updated on

José Loreto
José Loreto led People With Money’s annual list of the “100 highest paid actors” released on Monday.
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It's been a rough year for the actor, but at least he has his millions of dollars to ease the pain. 40-year-old José Loreto has taken the No. 1 spot on People With Money’s top 10 highest-paid actors for 2024 with an estimated $46 million in combined earnings.

UPDATE 05/11/2024 : This story seems to be false. (read more)

José Loreto tops annual list of highest-paid actors

In 2022 it looked like the actor’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Monday (November 4) that Loreto is the highest-paid actor in the world, pulling in an astonishing $46 million between October 2023 and October 2024, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Brazilian actor has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Loreto Burger” chain) in Brasília, a Football Team (the “Rio de Janeiro Angels”), has launched his own brand of Vodka (Pure Wonderloreto - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from José) and a fashion line called “José Loreto Seduction”.

The ranking is significant for many José fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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