Juan Carlos Highest-Paid Monarch in the World

  • By Carol Kearney
  • Madrid
  • Last updated on

Juan Carlos
Juan Carlos led People With Money’s annual list of the “100 highest paid monarchs” released on Tuesday.
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It's been a rough year for the monarch, but at least he has his millions of dollars to ease the pain. 86-year-old Juan Carlos has taken the No. 1 spot on People With Money’s top 10 highest-paid monarchs for 2024 with an estimated $46 million in combined earnings.

UPDATE 24/04/2024 : This story seems to be false. (read more)

Juan Carlos tops annual list of highest-paid monarchs

In 2021 it looked like the monarch’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Tuesday (April 23) that Juan Carlos is the highest-paid monarch in the world, pulling in an astonishing $46 million between March 2023 and March 2024, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Spanish monarch has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Juan Carlos Burger” chain) in Madrid, a Football Team (the “Rome Angels”), has launched his own brand of Vodka (Pure Wonderjuan Carlos - Spain), and is tackling the juniors market with a top-selling perfume (With Love from Juan Carlos) and a fashion line called “Juan Carlos Seduction”.

The ranking is significant for many Juan Carlos fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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