Juliana Paiva Highest-Paid Actress in the World

By Carol Kearney
Brasília
Last updated on April 19, 2025

Juliana Paiva led People With Money’s annual list of the “100 highest paid actresses” released on Friday.

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It's been a rough year for the actress, but at least she has her millions of dollars to ease the pain. 31-year-old Juliana Paiva has taken the No. 1 spot on People With Money’s top 10 highest-paid actresses for 2025 with an estimated $46 million in combined earnings.

UPDATE 19/04/2025 : This story seems to be false. (read more)

Juliana Paiva tops annual list of highest-paid actresses

In 2022 it looked like the actress’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Friday (April 18) that Paiva is the highest-paid actress in the world, pulling in an astonishing $46 million between March 2024 and March 2025, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Brazilian actress has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Paiva Burger” chain) in Brasília, a Football Team (the “Rio de Janeiro Angels”), has launched her own brand of Vodka (Pure Wonderpaiva - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from Juliana) and a fashion line called “Juliana Paiva Seduction”.

The ranking is significant for many Juliana fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.