Kate Upton, TIME's Person of the Year 2026?

  • By Elizabeth Sy
  • Washington
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Sports Illustrated Swimsuit Issue cover model among finalists for TIME’s 2026 Person of the Year?
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According to a reliable source, Sports Illustrated Swimsuit Issue cover model Kate Upton is leading the race to become Time magazine's Person of the Year in 2026. But while the model's fans are thrilled with the news, many people hold a very different opinion.

UPDATE 13/01/2026 : This story seems to be false. (read more)

Why not Upton for Person of the Year?

The list of nominees for Time magazine’s Person of the Year is always an eclectic mix of world leaders, pop culture icons, buzzworthy names, and human rights activists. The unexpected inclusion of the 33-year-old model, as a 2026 nominee has therefore sparked controversy and debate.

“What makes Upton so important is the potential and influence she now has, rather than anything she has already done,” said a panelist who preferred to remain anonymous, adding that earlier this month, the model have already been named ‘American Of The Year’ by some major American newspapers and even ‘St. Joseph Citizen Of The Year’ by the readers of a local gazette in St. Joseph (Kate Upton's hometown).

Social Reactions to TIME’s Person of the Year

A representative for the model was not immediately available for comment, but the announcement generated immediate reaction on Twitter:

“#UptonPOY. Logical choice though I wouldn't have made the same one.”
— @TomMiller, 12 Jan 2026
“Congrats! Kate has this charisma that seems to come out of nowhere.”
— @SamanthaJones, 12 Jan 2026
“Past recipients include Joseph Stalin and Adolf Hitler ... then why not Kate Upton?”
— @TheClassicObserver, 12 Jan 2026

Could 2026 officially be the Year of Kate Upton?

Still, TIME’s editors will make the final decision about who will grace the magazine’s cover as its 2026 Person of the Year.

Who do you think should be TIME’s Person of the Year for 2026?

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