Kendrick Lamar Highest-Paid Rapper in the World

  • By Carol Kearney
  • Washington
  • Last updated on

Kendrick Lamar
Kendrick Lamar led People With Money’s annual list of the “100 highest paid rappers” released on Saturday.

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It's been a rough year for the rapper, but at least he has his millions of dollars to ease the pain. 37-year-old Kendrick Lamar has taken the No. 1 spot on People With Money’s top 10 highest-paid rappers for 2024 with an estimated $96 million in combined earnings.

UPDATE 22/12/2024 : This story seems to be false. (read more)

Kendrick Lamar tops annual list of highest-paid rappers

In 2022 it looked like the rapper’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Saturday (December 21) that Lamar is the highest-paid rapper in the world, pulling in an astonishing $96 million between November 2023 and November 2024, a nearly $60 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American rapper has an estimated net worth of $275 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Lamar Burger” chain) in Washington, a Football Team (the “Compton Angels”), has launched his own brand of Vodka (Pure Wonderlamar - US), and is tackling the juniors market with a top-selling perfume (With Love from Kendrick) and a fashion line called “Kendrick Lamar Seduction”.

The ranking is significant for many Kendrick fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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