King Harald V of Norway Highest-Paid Monarch in the World
- By Carol Kearney
- Oslo
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It's been a rough year for the monarch, but at least he has his millions of dollars to ease the pain. 88-year-old King Harald V of Norway has taken the No. 1 spot on People With Money’s top 10 highest-paid monarchs for 2026 with an estimated $96 million in combined earnings.
UPDATE 12/01/2026 : This story seems to be false. (read more)
King Harald V of Norway tops annual list of highest-paid monarchs
In 2023 it looked like the monarch’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Sunday (January 11) that King Harald V of Norway is the highest-paid monarch in the world, pulling in an astonishing $96 million between December 2024 and December 2025, a nearly $60 million lead over his closest competition.
People With Money’s factors
In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.
The Norvegian monarch has an estimated net worth of $275 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat King Harald V of Norway Burger” chain) in Oslo, a Football Team (the “Asker Angels”), has launched his own brand of Vodka (Pure Wonderking Harald V of Norway - Norway), and is tackling the juniors market with a top-selling perfume (With Love from Harald) and a fashion line called “King Harald V of Norway Seduction”.
The ranking is significant for many Harald fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.
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