Lara Bingle Highest-Paid Model in the World

By Carol Kearney
Canberra
Last updated on July 23, 2025

Lara Bingle led People With Money’s annual list of the “100 highest paid models” released on Tuesday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 38-year-old Lara Bingle has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $75 million in combined earnings.

UPDATE 23/07/2025 : This story seems to be false. (read more)

Lara Bingle tops annual list of highest-paid models

In 2023 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Tuesday (July 22) that Bingle is the highest-paid model in the world, pulling in an astonishing $75 million between June 2024 and June 2025, a nearly $40 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Australian model-television host has an estimated net worth of $215 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Bingle Burger” chain) in Canberra, a Football Team (the “Trundle Angels”), has launched her own brand of Vodka (Pure Wonderbingle - Australia), and is tackling the juniors market with a top-selling perfume (With Love from Lara) and a fashion line called “Lara Bingle Seduction”.

The ranking is significant for many Lara fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.