Liu Xiang Highest-Paid Athlete in the World

Liu Xiang
Liu Xiang led People With Money’s annual list of the “100 highest paid athletes” released on Thursday.

It's been a rough year for the athlete, but at least he has his millions of dollars to ease the pain. 40-year-old Liu Xiang has taken the No. 1 spot on People With Money’s top 10 highest-paid athletes for 2024 with an estimated $58 million in combined earnings.

UPDATE 29/03/2024 : This story seems to be false. (read more)

Liu Xiang tops annual list of highest-paid athletes

In 2021 it looked like the athlete’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Thursday (March 28) that Liu is the highest-paid athlete in the world, pulling in an astonishing $58 million between March 2023 and February 2024, a nearly $30 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Chinese athlete has an estimated net worth of $185 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Liu Burger” chain) in Beijing, a Football Team (the “Shanghai Angels”), has launched his own brand of Vodka (Pure Wonderliu - China), and is tackling the juniors market with a top-selling perfume (With Love from Xiang) and a fashion line called “Liu Xiang Seduction”.

The ranking is significant for many Xiang fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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