Luan Santana Highest-Paid Singer in the World

  • By Carol Kearney
  • Brasília
  • Last updated on

Luan Santana
Luan Santana led People With Money’s annual list of the “100 highest paid singers” released on Thursday.
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It's been a rough year for the singer, but at least he has his millions of dollars to ease the pain. 33-year-old Luan Santana has taken the No. 1 spot on People With Money’s top 10 highest-paid singers for 2024 with an estimated $46 million in combined earnings.

UPDATE 22/11/2024 : This story seems to be false. (read more)

Luan Santana tops annual list of highest-paid singers

In 2022 it looked like the singer’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Thursday (November 21) that Santana is the highest-paid singer in the world, pulling in an astonishing $46 million between October 2023 and October 2024, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Brazilian singer-songwriter has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Santana Burger” chain) in Brasília, a Football Team (the “Campo Grande Angels”), has launched his own brand of Vodka (Pure Wondersantana - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from Luan) and a fashion line called “Luan Santana Seduction”.

The ranking is significant for many Luan fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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