Luciano Huck Highest-Paid Television host in the World

  • By Carol Kearney
  • Brasília
  • Last updated on

Luciano Huck
Luciano Huck led People With Money’s annual list of the “100 highest paid television hosts” released on Monday.
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It's been a rough year for the television host, but at least he has his millions of dollars to ease the pain. 53-year-old Luciano Huck has taken the No. 1 spot on People With Money’s top 10 highest-paid television hosts for 2024 with an estimated $46 million in combined earnings.

UPDATE 05/11/2024 : This story seems to be false. (read more)

Luciano Huck tops annual list of highest-paid television hosts

In 2022 it looked like the television host’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Monday (November 4) that Huck is the highest-paid television host in the world, pulling in an astonishing $46 million between October 2023 and October 2024, a nearly $20 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Brazilian television host has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Huck Burger” chain) in Brasília, a Football Team (the “São Paulo Angels”), has launched his own brand of Vodka (Pure Wonderhuck - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from Luciano) and a fashion line called “Luciano Huck Seduction”.

The ranking is significant for many Luciano fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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