Malena Costa, TIME's Person of the Year 2024?

  • By Elizabeth Sy
  • Madrid
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Malena Costa among finalists for TIME’s 2024 Person of the Year?
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According to a well-placed source, Malena Costa is leading the race to become Time magazine's Person of the Year in 2024. But while the model's fans are thrilled with the news, many people hold a very different opinion.

UPDATE 05/11/2024 : This story seems to be false. (read more)

Why not Costa for Person of the Year?

The list of nominees for Time magazine’s Person of the Year is always an eclectic mix of world leaders, pop culture icons, buzzworthy names, and human rights activists. The unexpected inclusion of the 35-year-old model, as a 2024 nominee has therefore sparked controversy and debate.

“What makes Costa so important is the potential and influence she now has, rather than anything she has already done,” said a panelist who preferred to remain anonymous, adding that earlier this month, the model have already been named ‘Spaniard Of The Year’ by some major Spanish newspapers and even ‘Alcudia Citizen Of The Year’ by the readers of a local gazette in Alcudia (Malena Costa's hometown).

Social Reactions to TIME’s Person of the Year

A representative for the model was not immediately available for comment, but the announcement generated immediate reaction on Twitter:

“Malena Costa Named Person of the Year Is No ‘Surprise’.”
— @TheNewsEditor, 4 Nov 2024
“Great choice! Long overdue recognition for his talents. #LoveMalena”
— @BarbaraHeyboer, 4 Nov 2024
“Past recipients include Joseph Stalin and Adolf Hitler ... then why not Malena Costa?”
— @TheClassicObserver, 4 Nov 2024

Could 2024 officially be the Year of Malena Costa?

Still, TIME’s editors will make the final decision about who will grace the magazine’s cover as its 2024 Person of the Year.

Who do you think should be TIME’s Person of the Year for 2024?

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