Marcel Hirscher Highest-Paid Athlete in the World
- By Carol Kearney
- Canberra
- Last updated on
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It's been a rough year for the athlete, but at least he has his millions of dollars to ease the pain. 35-year-old Marcel Hirscher has taken the No. 1 spot on People With Money’s top 10 highest-paid athletes for 2024 with an estimated $46 million in combined earnings.
UPDATE 05/11/2024 : This story seems to be false. (read more)
Marcel Hirscher tops annual list of highest-paid athletes
In 2022 it looked like the athlete’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Monday (November 4) that Hirscher is the highest-paid athlete in the world, pulling in an astonishing $46 million between October 2023 and October 2024, a nearly $20 million lead over his closest competition.
People With Money’s factors
In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.
The Australian athlete has an estimated net worth of $145 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Hirscher Burger” chain) in Canberra, a Football Team (the “Salzburg Angels”), has launched his own brand of Vodka (Pure Wonderhirscher - Australia), and is tackling the juniors market with a top-selling perfume (With Love from Marcel) and a fashion line called “Marcel Hirscher Seduction”.
The ranking is significant for many Marcel fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.
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