Miuccia Prada to announce shock retirement?

Sad news for Prada fans. Speculation had been rife that creative force behind Prada will announce her retirement from all public activities, at age 77, with immediate effect.

UPDATE 24/07/2026 : This story seems to be false. (read more)

Being a fashion designer isn't fun anymore

“As we get older, there are phases of life that we enter into, and being a fashion designer just isn't fun anymore,” she might have said, says a source who remained anonymous. Other reports hinted that she may branch out into other creative fields she is better at (and more interested in), though they didn't provide any details.

#ThankYouMiuccia

For a little while on Thursday evening, #ThankYouMiuccia was a trending hashtag on Twitter. As many fans reminisce and look back on all the unforgettable memories, some may wonder what about now made her make the decision.

“You’ve accomplished everything I ever dreamed of #ThankYouMiuccia.”
— @DesireePlum, 23 Jul 2026

“I thought Miuccia Prada retired about 5 years ago?!?”
— @millythom, 23 Jul 2026

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