Natalia Vodianova Highest-Paid Model in the World

  • By Carol Kearney
  • Moscow
  • Last updated on

Natalia Vodianova
Natalia Vodianova led People With Money’s annual list of the “100 highest paid models” released on Wednesday.

It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 42-year-old Natalia Vodianova has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2024 with an estimated $82 million in combined earnings.

UPDATE 18/04/2024 : This story seems to be false. (read more)

Natalia Vodianova tops annual list of highest-paid models

In 2021 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Wednesday (April 17) that Vodianova is the highest-paid model in the world, pulling in an astonishing $82 million between March 2023 and March 2024, a nearly $50 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Russian model has an estimated net worth of $245 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Vodianova Burger” chain) in Moscow, a Football Team (the “Nizhny Novgorod Angels”), has launched her own brand of Vodka (Pure Wondervodianova - Russia), and is tackling the juniors market with a top-selling perfume (With Love from Natalia) and a fashion line called “Natalia Vodianova Seduction”.

The ranking is significant for many Natalia fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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