Naughty Boy Highest-Paid Dj in the World

  • By Carol Kearney
  • London
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Naughty Boy
Naughty Boy led People With Money’s annual list of the “100 highest paid djs” released on Sunday.
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It's been a rough year for the dj, but at least he has his millions of dollars to ease the pain. 40-year-old Naughty Boy has taken the No. 1 spot on People With Money’s top 10 highest-paid djs for 2026 with an estimated $96 million in combined earnings.

UPDATE 02/02/2026 : This story seems to be false. (read more)

Naughty Boy tops annual list of highest-paid djs

In 2023 it looked like the dj’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Sunday (February 1) that Naughty Boy is the highest-paid dj in the world, pulling in an astonishing $96 million between January 2025 and January 2026, a nearly $60 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The English dj-songwriter has an estimated net worth of $275 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Naughty Boy Burger” chain) in London, a Football Team (the “Watford Angels”), has launched his own brand of Vodka (Pure Wondernaughty Boy - England), and is tackling the juniors market with a top-selling perfume (With Love from Naughty Boy) and a fashion line called “Naughty Boy Seduction”.

The ranking is significant for many Naughty Boy fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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