Nobu Matsuhisa to announce shock retirement?

Sad news for Matsuhisa fans. Speculation had been rife that founder of Nobu restaurants will announce his retirement from all public activities, at age 77, with immediate effect.

UPDATE 03/07/2026 : This story seems to be false. (read more)

Being a chef isn't fun anymore

“As we get older, there are phases of life that we enter into, and being a chef just isn't fun anymore,” he might have said, says a source who remained anonymous. Other reports hinted that he may branch out into other creative fields he is better at (and more interested in), though they didn't provide any details.

#ThankYouNobu

For a little while on Thursday evening, #ThankYouNobu was a trending hashtag on Twitter. As many fans reminisce and look back on all the unforgettable memories, some may wonder what about now made him make the decision.

“You’ve accomplished everything I ever dreamed of #ThankYouNobu.”
— @DesireePlum, 2 Jul 2026

“Matsuhisa wasn't retired?”
— @borisB0, 2 Jul 2026

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