Pia Wurtzbach Highest-Paid Model in the World

By Carol Kearney
Manila
Last updated on March 14, 2025

Pia Wurtzbach led People With Money’s annual list of the “100 highest paid models” released on Thursday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 35-year-old Pia Wurtzbach has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $58 million in combined earnings.

UPDATE 14/03/2025 : This story seems to be false. (read more)

Pia Wurtzbach tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Thursday (March 13) that Wurtzbach is the highest-paid model in the world, pulling in an astonishing $58 million between February 2024 and February 2025, a nearly $30 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Filipino model has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Wurtzbach Burger” chain) in Manila, a Football Team (the “Stuttgart Angels”), has launched her own brand of Vodka (Pure Wonderwurtzbach - Philippines), and is tackling the juniors market with a top-selling perfume (With Love from Pia) and a fashion line called “Pia Wurtzbach Seduction”.

The ranking is significant for many Pia fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.