Prince Joachim of Denmark Highest-Paid Prince in the World

  • By Carol Kearney
  • Copenhagen
  • Last updated on

Prince Joachim of Denmark
Prince Joachim of Denmark led People With Money’s annual list of the “100 highest paid princes” released on Monday.

It's been a rough year for the prince, but at least he has his millions of dollars to ease the pain. 56-year-old Prince Joachim of Denmark has taken the No. 1 spot on People With Money’s top 10 highest-paid princes for 2026 with an estimated $96 million in combined earnings.

UPDATE 17/03/2026 : This story seems to be false. (read more)

Prince Joachim of Denmark tops annual list of highest-paid princes

In 2023 it looked like the prince’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Monday (March 16) that Prince Joachim of Denmark is the highest-paid prince in the world, pulling in an astonishing $96 million between February 2025 and February 2026, a nearly $60 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Danish prince has an estimated net worth of $275 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Prince Joachim of Denmark Burger” chain) in Copenhagen, a Football Team (the “Copenhagen Angels”), has launched his own brand of Vodka (Pure Wonderprince Joachim of Denmark - Denmark), and is tackling the juniors market with a top-selling perfume (With Love from Joachim) and a fashion line called “Prince Joachim of Denmark Seduction”.

The ranking is significant for many Joachim fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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