Princess Sofia of Sweden Highest-Paid Princess in the World

  • By Carol Kearney
  • Stockholm
  • Last updated on

Princess Sofia of Sweden
Princess Sofia of Sweden led People With Money’s annual list of the “100 highest paid princesses” released on Sunday.

It's been a rough year for the princess, but at least she has her millions of dollars to ease the pain. 40-year-old Princess Sofia of Sweden has taken the No. 1 spot on People With Money’s top 10 highest-paid princesses for 2024 with an estimated $58 million in combined earnings.

UPDATE 23/12/2024 : This story seems to be false. (read more)

Princess Sofia of Sweden tops annual list of highest-paid princesses

In 2022 it looked like the princess’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Sunday (December 22) that Hellqvist is the highest-paid princess in the world, pulling in an astonishing $58 million between November 2023 and November 2024, a nearly $30 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Swedish princess-model has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Hellqvist Burger” chain) in Stockholm, a Football Team (the “Danderyd Angels”), has launched her own brand of Vodka (Pure Wonderhellqvist - Sweden), and is tackling the juniors market with a top-selling perfume (With Love from Sofia) and a fashion line called “Princess Sofia of Sweden Seduction”.

The ranking is significant for many Sofia fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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