Queen Sirikit of Thailand Highest-Paid Monarch in the World

  • By Carol Kearney
  • Bangkok
  • Last updated on

Queen Sirikit of Thailand
Queen Sirikit of Thailand led People With Money’s annual list of the “100 highest paid monarchs” released on Monday.

It's been a rough year for the monarch, but at least she has her millions of dollars to ease the pain. 92-year-old Queen Sirikit of Thailand has taken the No. 1 spot on People With Money’s top 10 highest-paid monarchs for 2024 with an estimated $46 million in combined earnings.

UPDATE 05/11/2024 : This story seems to be false. (read more)

Queen Sirikit of Thailand tops annual list of highest-paid monarchs

In 2022 it looked like the monarch’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Monday (November 4) that Kitiyakara is the highest-paid monarch in the world, pulling in an astonishing $46 million between October 2023 and October 2024, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Thai monarch has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Kitiyakara Burger” chain) in Bangkok, a Football Team (the “Bangkok Angels”), has launched her own brand of Vodka (Pure Wonderkitiyakara - Thailand), and is tackling the juniors market with a top-selling perfume (With Love from Sirikit) and a fashion line called “Queen Sirikit of Thailand Seduction”.

The ranking is significant for many Sirikit fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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