Rebecca Loos Highest-Paid Model in the World

By Carol Kearney
Amsterdam
Last updated on April 18, 2025

Rebecca Loos led People With Money’s annual list of the “100 highest paid models” released on Thursday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 47-year-old Rebecca Loos has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $46 million in combined earnings.

UPDATE 18/04/2025 : This story seems to be false. (read more)

Rebecca Loos tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Thursday (April 17) that Loos is the highest-paid model in the world, pulling in an astonishing $46 million between March 2024 and March 2025, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Dutch model has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Loos Burger” chain) in Amsterdam, a Football Team (the “Madrid Angels”), has launched her own brand of Vodka (Pure Wonderloos - Netherlands), and is tackling the juniors market with a top-selling perfume (With Love from Rebecca) and a fashion line called “Rebecca Loos Seduction”.

The ranking is significant for many Rebecca fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.