Robert Kraft to announce shock retirement from business?

  • By Smith Alexander
  • Washington
  • Last updated on

Kraft Group founder created a stir on Friday when rumors have surfaced that his career was over.
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Sad news for Kraft fans. Speculation had been rife that Kraft Group's founder is about to announce his retirement from business, at age 84, with immediate effect.

UPDATE 10/01/2026 : This story seems to be false. (read more)

Being a business man isn't fun anymore

“As we get older, there are phases of life that we enter into, and being a business man just isn't fun anymore,” he might have said, says a source who remained anonymous. Other reports hinted that he may branch out into other creative fields he is better at (and more interested in), though they didn't provide any details.

#ThankYouRobert

For a little while on Friday evening, #ThankYouRobert was a trending hashtag on Twitter. As many fans reminisce and look back on all the unforgettable memories, some may wonder what about now made him make the decision.

“Robert Kraft was unlike any other business man we’ve ever seen! #ThankYouRobert”
— @universalObserver, 9 Jan 2026
“Didn't Robert Kraft retire about 3 years ago?”
— @samy2love, 9 Jan 2026

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