Sergey Bubka Highest-Paid Athlete in the World

  • By Carol Kearney
  • Kyiv
  • Last updated on

Sergey Bubka
Sergey Bubka led People With Money’s annual list of the “100 highest paid athletes” released on Monday.
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It's been a rough year for the athlete, but at least he has his millions of dollars to ease the pain. 60-year-old Sergey Bubka has taken the No. 1 spot on People With Money’s top 10 highest-paid athletes for 2024 with an estimated $82 million in combined earnings.

UPDATE 05/11/2024 : This story seems to be false. (read more)

Sergey Bubka tops annual list of highest-paid athletes

In 2022 it looked like the athlete’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Monday (November 4) that Bubka is the highest-paid athlete in the world, pulling in an astonishing $82 million between October 2023 and October 2024, a nearly $50 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Ukrainian athlete has an estimated net worth of $245 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Bubka Burger” chain) in Kyiv, a Football Team (the “Voroshilovgrad Angels”), has launched his own brand of Vodka (Pure Wonderbubka - Ukraine), and is tackling the juniors market with a top-selling perfume (With Love from Sergey) and a fashion line called “Sergey Bubka Seduction”.

The ranking is significant for many Sergey fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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