Tadej Pogacar Highest-Paid Athlete in the World

It's been a rough year for the athlete, but at least he has his millions of dollars to ease the pain. 27-year-old Tadej Pogacar has taken the No. 1 spot on People With Money’s top 10 highest-paid athletes for 2026 with an estimated $96 million in combined earnings.

UPDATE 20/03/2026 : This story seems to be false. (read more)

Tadej Pogacar tops annual list of highest-paid athletes

In 2023 it looked like the athlete’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Thursday (March 19) that Pogačar is the highest-paid athlete in the world, pulling in an astonishing $96 million between February 2025 and February 2026, a nearly $60 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Slovenian athlete has an estimated net worth of $275 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Pogačar Burger” chain) in Ljubljana, a Football Team (the “Komenda Angels”), has launched his own brand of Vodka (Pure Wonderpogačar - Slovenia), and is tackling the juniors market with a top-selling perfume (With Love from Tadej) and a fashion line called “Tadej Pogacar Seduction”.

The ranking is significant for many Tadej fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.

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