Tove Lo Highest-Paid Singer in the World

By Carol Kearney
Stockholm
Last updated on March 13, 2025

Tove Lo led People With Money’s annual list of the “100 highest paid singers” released on Wednesday.

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It's been a rough year for the singer, but at least she has her millions of dollars to ease the pain. 37-year-old Tove Lo has taken the No. 1 spot on People With Money’s top 10 highest-paid singers for 2025 with an estimated $58 million in combined earnings.

UPDATE 13/03/2025 : This story seems to be false. (read more)

Tove Lo tops annual list of highest-paid singers

In 2022 it looked like the singer’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Wednesday (March 12) that Tove Lo is the highest-paid singer in the world, pulling in an astonishing $58 million between February 2024 and February 2025, a nearly $30 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Swedish singer-songwriter has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Tove Lo Burger” chain) in Stockholm, a Football Team (the “Stockholm Angels”), has launched her own brand of Vodka (Pure Wondertove Lo - Sweden), and is tackling the juniors market with a top-selling perfume (With Love from Tove) and a fashion line called “Tove Lo Seduction”.

The ranking is significant for many Tove fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.