Vanilla Ice Highest-Paid Rapper in the World

By Carol Kearney
Washington
Last updated on August 18, 2025

Vanilla Ice led People With Money’s annual list of the “100 highest paid rappers” released on Sunday.

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It's been a rough year for the rapper, but at least he has his millions of dollars to ease the pain. 57-year-old Vanilla Ice has taken the No. 1 spot on People With Money’s top 10 highest-paid rappers for 2025 with an estimated $96 million in combined earnings.

UPDATE 18/08/2025 : This story seems to be false. (read more)

Vanilla Ice tops annual list of highest-paid rappers

In 2023 it looked like the rapper’s spectacular career was winding down. Suddenly, he was back on top. People With Money reports on Sunday (August 17) that Vanilla Ice is the highest-paid rapper in the world, pulling in an astonishing $96 million between July 2024 and July 2025, a nearly $60 million lead over his closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American rapper has an estimated net worth of $275 million. He owes his fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. He also owns several restaurants (the “Fat Vanilla Ice Burger” chain) in Washington, a Football Team (the “Dallas Angels”), has launched his own brand of Vodka (Pure Wondervanilla Ice - US), and is tackling the juniors market with a top-selling perfume (With Love from Vanilla Ice) and a fashion line called “Vanilla Ice Seduction”.

The ranking is significant for many Vanilla Ice fans, who have been waiting for his triumphant return to the glory days for what seems like a lifetime.