Victoria Silvstedt Highest-Paid Model in the World
- By Carol Kearney
- Stockholm
- Last updated on


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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 52-year-old Victoria Silvstedt has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2026 with an estimated $46 million in combined earnings.
UPDATE 15/11/2026 : This story seems to be false. (read more)
Victoria Silvstedt tops annual list of highest-paid models
In 2024 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Saturday (November 14) that Silvstedt is the highest-paid model in the world, pulling in an astonishing $46 million between October 2025 and October 2026, a nearly $20 million lead over her closest competition.
People With Money’s factors
In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.
The Swedish model-actress-singer-television host has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Silvstedt Burger” chain) in Stockholm, a Football Team (the “Skelleftehamn Angels”), has launched her own brand of Vodka (Pure Wondersilvstedt - Sweden), and is tackling the juniors market with a top-selling perfume (With Love from Victoria) and a fashion line called “Victoria Silvstedt Seduction”.
The ranking is significant for many Victoria fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.
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