Vida Guerra Highest-Paid Model in the World

By Carol Kearney
Washington
Last updated on April 18, 2025

Vida Guerra led People With Money’s annual list of the “100 highest paid models” released on Thursday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 51-year-old Vida Guerra has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $75 million in combined earnings.

UPDATE 18/04/2025 : This story seems to be false. (read more)

Vida Guerra tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Thursday (April 17) that Guerra is the highest-paid model in the world, pulling in an astonishing $75 million between March 2024 and March 2025, a nearly $40 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American model has an estimated net worth of $215 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Guerra Burger” chain) in Washington, a Football Team (the “Havana Angels”), has launched her own brand of Vodka (Pure Wonderguerra - US), and is tackling the juniors market with a top-selling perfume (With Love from Vida) and a fashion line called “Vida Guerra Seduction”.

The ranking is significant for many Vida fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.